If you’re a working mom and you want to work at home, it can be really challenging to get started. Either you’re already working full time while simultaneously holding down the fort at home for your kids and spouse OR you’re a full-time mom running after kids all day, managing temper tantrums, running errands, and holding down the fort. Let’s just take it as a given. If you’re a mom, you don’t have a lot of extra time but you CAN work at home. Here are my 5 rock star strategies for moms to makeover their careers and work at home.
How To Work At Home
You can work at home and you can work at home with kids. It’s possible. Here’s how.
1. Start With What You Know
Ok, so I’m all about passions. We should all strive to live our lives more in alignment with our passions. The issue is that most of us moms need and want to start making money like yesterday. So, it’s easiest to start with doing something that will pay you immediately. It’s great if you want to start a blog, learn graphic design and build a portfolio, or do any other new and wonderful thing in line with your passions. But for most of us, making money is pretty important.
So, here’s a suggestion.
Take it or leave it, but start with what you know. If you’re a writer, start pitching for freelance writing opportunities and start a blog to leverage as your writing portfolio. If you know how to crochet, start a blog and immediately create a product to help other people learn what you already know.
I know it may be hard to hear, but you have a unique set of skills, experiences, and knowledge that only you can share, and there’s someone out there waiting for you.
You’ve just got to start with yourself. Be proud of who you are and what you have to offer. Then pick one of your many gifts (the one you enjoy the most) and share it with the world to start bringing in some income.
2. Start A Blog.
If you choose to freelance and you have a vast network of relevant connections, you could potentially rely solely on your network to source your freelance clients. If you only want to freelance, you may not need to start a blog.
When freelancing is just the beginning of your income plan or if you need a way to create a pipeline of warm leads for your business, you need to start a blog.
Making phone calls is lame. People still do it but as someone who’s made sales calls, it’s horrible and not fun at all.
There’s another way.
The better option is to create awesome content and have people find you. If someone reads something you’ve written or watches a video you’ve posted and chooses (of their own free will) to subscribe to your blog, well then, you’ve just got yourself a warm lead.
They opted in for you to contact them and if they stop liking the content you’re sending them, they’ll opt out.
When you have a blog, you’re only responsible for being of service to others. Your potential clients will find you and because THEY found you, they’ll appreciate you that much more.
When you start a blog, you literally open yourself and your business up to the world and your reach is infinitely longer and unrestricted.
3. Find Your People
When you’re just starting to work at home, it’s easy to cast a wide net and work for anyone who will pay you. Don’t do that.
The more specialized you are, the more you can comfortably charge for your services. It’s odd; I know. But in my experiences, hiring managers are willing to pay one rate for a standard writer while a completely different rate for a writer specializing in financial management content.
When you get started with what you know and you start a blog, begin determining what kind of person you envision as your client. Then really define who that client is. Figure out what they really want from you and what you can create to knock their socks off.
It seems crazy but when you envision who you want to serve, you’ll start creating everything for that client. And sooner or later, the type of person you’re targeting will start finding you.
4. Be consistent.
This is one of those things I know you already know, but I also realize that “knowing” something and “following through” on that thing are two distinctly different skill sets.
And you, my dear, may not follow-through consistently.
I get it. You’re a mom. Stuff happens.
Hear me when I share this. You’re a mom. Stuff is always (ALWAYS) going to pop up. It may be years before you actually have enough time to yourself to create something. And by then, who knows what will be going on in your life.
If you want to work at home and start creating a serious income without having to head into an office or leave your littles in daycare, you’ve got to be consistent.
That doesn’t mean you have to spend hours at a time working.
‘Nobody got time for that.’
Work at home with kids.
If you can only work for 20 minutes at a time during the day, plan to squeeze in at least three 20-minute intervals during the day and two hours after the kids go to bed.
There will be times you don’t feel like working. You’ll want to sleep or Netflix and chill. Those things are going to bring in income for your family. Remember, start with what you know so that you can start making money immediately. Once you start marking money, you’ll want to work consistently. Money motivates.
5. Reinvest In Yourself
When you start making money (it’s just a matter of time), you need to keep reinvesting in your business. If you’re using your current income stream to fund a passion project or business, you need to invest 100% of your revenue, if you can, into your own education and professional development. After all, you are your business. You need to make sure you’re as prepared as you can be and investing in courses, ebooks, seminars, conference, and workshops is where we, work at home moms, tighten our know-how. To get started, check out 10 Free Resources For Moms In Business.